State of the Mobile Web

2016 Annual Report

 Ecommerce Edition

Ecommerce is just another name for online commerce. The most popular ecommerce websites could serve as a veritable bellwether for the sector as a whole.

We profiled the websites of the Alexa® 500 in the Shopping category to get a sense of ecommerce readiness for an increasingly Mobile Web.



Download the 2016 State of the Mobile Web Annual Report • Ecommerce Edition now

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We'd like to thank the following for their support in producing the report


Key Highlights

  • 83%

    The percentage of websites that are Mobile-friendly

  • 17%

    The percentage of websites that are Fast

  • 3908

    The average Speed Index of all websites1

  • 13%

    The percentage of websites that are both Mobile-friendly and Fast

  • 2.4Mb

    The average web page size2

  • 164

    The average number of HTTP requests

1. For cable Internet bandwidth (5Mbps)

2. Among websites that are either 1Mb or larger

Custom Insights

If you like these reports, you'll love our custom insights. We tell you how your website matches up in your industry and competition, and we tell you exactly what you need to do to make your website meet key performance and mobile-friendly benchmarks.

Email us for more information.