• Dancing Deer Baking Co.

      Name

    • www.dancingdeer.com

      URL

    • Massachussets, USA

      Location

    • Proprietary CMS

      Platform

    Dancing Deer Baking Co. is a mail-order bakery. The company specializes in all natural, Kosher cookies, cakes and brownies.

    They needed to make their website mobile-friendly/responsive to provide mobile users with a better shopping experience. However, the website was powered by a niche CMS, which would have made the use of CSS Media Queries too disruptive. Also, since the project was cutting close to their busiest season of the year, there was absolutely no leeway for any downtime.

    Using our rScript toolkit (formerly restive.js), we were able to retro-fit mobile-friendly enhancements into their existing website with zero disruption to their existing userbase.

    More details below:

    •  Before

    • NO

      Mobile-friendly

      Did not pass Google Mobile-friendly Test

    • NO

      Responsive

      Layout did not adjust to flexible browser window

    • NO

      Fast

      Did not score A or B on Restive Performance Grading

    •  After

    • YES

      Mobile-friendly

      Passed Google Mobile-friendly Test

    • YES

      Responsive

      Layout adjusts in flexible browser window

    • YES

      Fast

      Scored B on Restive Performance Grading

  • We’ve been live with the mobile responsive site and we haven’t heard even one complaint from customers. I think by nearly all accounts, the project was a success.

    Eli Gurock

    Director of eCommerce


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