State of the Mobile Web

2016 Annual Report

 Ecommerce Edition

Ecommerce is just another name for online commerce. The most popular ecommerce websites could serve as a veritable bellwether for the sector as a whole.

We profiled the websites of the Alexa® 500 in the Shopping category to get a sense of ecommerce readiness for an increasingly Mobile Web.



Download the 2016 State of the Mobile Web Annual Report • Ecommerce Edition now

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We'd like to thank the following for their support in producing the report


Key Highlights

  • 83%

    The percentage of websites that are Mobile-friendly

  • 17%

    The percentage of websites that are Fast

  • 3908

    The average Speed Index of all websites1

  • 13%

    The percentage of websites that are both Mobile-friendly and Fast

  • 2.4Mb

    The average web page size2

  • 164

    The average number of HTTP requests

1. For cable Internet bandwidth (5Mbps)

2. Among websites that are either 1Mb or larger

Custom Insights

'Like our State of the Mobile Web Reports? There's more where that came from.

We've built some very useful technology for testing and benchmarking websites at scale, and we can task it to deliver actionable industry and competitive insights for your website.

Email us if you've got an important website and need some help with performance.